Tulip Institute

The Taste Factory

THE CREATIVES

Design-led companies have outperformed the S&P by 228%. The most valuable were built by people with calligraphy backgrounds, industrial design degrees, and English teaching careers — not STEM credentials.Every existing system — business schools, accelerators, STEM programs — was built for a different mind.At Tulip Institute, we cultivate POETPRENEURS: the entrepreneurial creatives who build ventures grounded in TASTE—the holistic integration of human-centricity, empathy, judgment, and meaning.

THE TULIP INSTITUTE

A place for POETPRENEURS ... where learning, building, and fermenting happen as one continuous journey.

Learn

Foundational workshops and courses, online and in select cities. Outcome: judgment, Taste, and commercial fluency for design-led venture building.

Build

Ideate, design, prototype, test. Outcome: imagination becomes an actionable MVP. Beauty makes it defensible.

Ferment

Selective cohort incubation. Outcome: concept to validated venture, with mentors, community, and early adopter access.

Taste Transformation

Private counsel. The ceiling of every company is ultimately a Taste problem. By invitation.

THIS IS FOR YOU IF:

You are early in your path, non-STEM by nature, and restless in every system designed for someone else.You build from how things feel, not how they optimize.You have been told your range is a liability. Tulip exists because it is not.

THE SPACE

We gather online and through workshops in cities where POETPRENEURS are building. A permanent space is in development.

WHY TULIP

A tulip blooms without being replanted ... not because it resists the season, but because it was never planted to survive one. Innately rebellious.

THE VENTURE

Membership — €360 / year
Salon-style gatherings, curated resources, and access to the community.Courses — €300–800
In-person or remote workshops and coursework on the design-led model, hosted periodically in select cities.Fermentation — €15,000
Cohort-based venture building, guiding you from concept to validated, actionable outcomes.Consulting & Advisory — By invitation
Private, Taste Transformation for founders and leaders navigating consequential decisions.

FOUNDER

MEET SIAMAK

Most people who understand how companies get built don't trust the humanities. Most people who trust the humanities don't understand how companies get built. I spent twenty years standing at that exact fault line — designing products in Silicon Valley — before MIT Sloan confirmed the gap I suspected: what I'd been practicing had no name in the curriculum.Top business schools couldn't explain what I kept seeing: why certain companies dent the universe while better-funded incumbents optimize toward irrelevance, despite equal resources, equal talent, equal access.The answer wasn't another strategy framework. It was Human Judgment and Taste — in the right order. That became POETPRENEURS.Tulip Institute is the applied extension of that discovery: a design-led entrepreneurial lab for POETPRENEURS, builders who lead with judgment and Taste. Not a program. Not a degree. A new institutional model for a founder the existing system was never built to serve.

CONTACT

For inquiries, incubation matters, or partnership conversations: please email us.