Tulip Institute
The Taste Factory
THE TULIP INSTITUTE
Design-led companies have outperformed the S&P by 228%. The most valuable were built by people with calligraphy backgrounds, industrial design degrees, and English teaching careers — not STEM credentials.Every existing system — business schools, accelerators, STEM programs — was built for someone else's mind.Tulip Institute is for POETPRENEURS: entrepreneurial creatives who build ventures grounded in TASTE—the holistic integration of human-centricity, empathy, judgment, and meaning.
THE TASTE FACTORY
A place where you learn, build, ferment, and transform, and help shape the Taste Economy.
Learn
Foundational workshops and courses, online and in select cities. Outcome: you leave with taste and commercial fluency for design-led venture building.
Build
Ideate, design, prototype, test. Outcome: your imagination becomes an actionable MVP. Beauty makes it defensible.
Ferment
Selective cohort incubation. Outcome: your concept becomes a validated venture, with mentors, community, and early adopter access.
Taste Transformation
A confidential creative advisory for builders, founders, and custodians of exceptional places. More...
TASTE TRANSFORMATION
Taste is the economy.Bring us your questions of identity, beauty, relevance, and possibility.Our work begins by listening to the building: its history, its neighborhood, its garden, and the people who have passed through it. From there, we shape a visual and sensory story that allows the place to be experienced anew.Your taste becomes a story. Your place becomes a destination.
For Taste Inquiries, please reach out to
THIS IS FOR YOU IF:
You are early in your path, non-STEM by nature, and restless in every system designed for someone else.You build from how things feel, not how they optimize.You have been told your range is a liability. Tulip exists because it is not.
THE SPACE
You join us online, and in salons and workshops across cities where POETPRENEURS are building. A permanent space is in development.
WHY TULIP
A tulip blooms without being replanted ... not because it resists the season, but because it was never planted to survive one. Like you: innately rebellious.
THE VENTURE
Membership — €360 / year
Salon-style gatherings, curated resources, and a seat in the community.Courses — €300–800
In-person or remote workshops and coursework on the design-led model are hosted periodically in select cities.Fermentation — €15,000
Cohort-based venture building, guiding you from concept to validated, actionable outcomes.Private Consultancy — By invitation, Taste Transformation for founders and leaders navigating consequential decisions.
FOUNDER
MEET SIAMAK
Author of POETPRENEURS and founder of Tulip Institute, a design-led entrepreneurial lab for POETPRENEURS — builders who lead with Taste.A little distance restores wonder to the familiar.Most people who understand how companies get built don't trust the humanities. Most people who trust the humanities don't understand how companies get built. Siamak spent twenty years standing at that exact fault line — designing products in Silicon Valley. It was only from MIT Sloan that he saw it clearly: the gap he'd suspected all along. What he'd been practicing had no name in the curriculum.Business school couldn't explain what he kept seeing: why certain companies change their category while better-funded incumbents optimize toward irrelevance, despite equal resources, equal talent, equal access.The answer wasn't another strategy framework. It was Human Taste — in its natural order. He believes it must be actively pursued, not silently received. Tulip is where you pursue it.
TASTE OF INK
The economy no economist can teach!
Why the next great business reckoning cannot be automated, optimized, or ignored.
And why what happened on WWDC June 8, 2026, is bigger than a keynote.
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