welcome to
TULIP INSTITUTE
Building A Better Future By Fostering Better Builders
the applied philosophy of
DESIGN-LED
Embark on a transformative journey and explore the foundational insights into the applied philosophy of design-led entrepreneurship. In a world clamoring for healing and sustainable solutions, our human-centric model offers a beacon of clarity, blending time-tested principles with uniquely redefined perspectives.Join us and unleash your gift to chart your own progress, aligning your innate passion, purpose, and action to pursue ventures with both meaningful and economic impacts.
entrepreneurial creatives
rise up & start
The Next-Gen Creatives: more than ever, the community needs your entrepreneurial imaginativeness! And the potentials you bring to the world are limitless.The world needs more POETPRENEURS to rise up and start companies.
THE UNDERSERVED CREATIVES
why
“The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic “right-brain” thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. — Daniel PinkIt is no secret that we are on the cusp of a design revolution in business. The traditional business model is not sustainable unless we foster a fresh breed of YOUthpreneurs to address underserved pain and needs.
why the name
tulip
Innately rebellious, the tulip is a distinctly special flower biologically and symbolically. A tulip bulb, known to bloom year after year, symbolizes perpetual innovation the fundamental philosophy that gives the institute its name.
founder
Siamak S. Zangéné
Decades in Silicon Valley at the intersection of liberal arts and technology. Created value. Felt the vacuum.Top business schools couldn’t explain what I saw: why certain companies dent the universe while better-funded incumbents with equal resources optimize toward irrelevance. The pattern was there. Nobody called it.I’d burned out at the pinnacle of success—despite doing everything “right.”The breakdown forced a question: what if entrepreneurship itself had become misdefined? A soulless pursuit of over-optimization thinking disconnected from what actually creates human-centric value.Sabbatical in Portugal to decode it. One research project: why do design-led companies consistently outperform the S&P by 211%? Not once. Perpetually.The answer wasn’t another strategy framework. It is more foundational. How design-led companies are naturally wired. Most traditional organizations construct it backwards, then wonder why execution feels like pushing rope.That became POETPRENEURS. The research. The model. The proof.I now work with those who’ve succeeded by traditional measures but sense they’re quietly playing the wrong game.
resources
The Healicon Valley: Why Portugal Should Not Mimic Silicon Valley
The Invisible Bee from California
The business value of design
A tale of two cultures: must Britain choose between science and the arts?
More Universities Shut Down Traditional M.B.A.
The High Price of Efficiency
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