“The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.” - Daniel Pink
It is no secret that we are on the cusp of a design revolution in business. Our current age of innovation is an existential threat for most traditional companies.
We set out on a quest for the Alchemy of Business Design inspired by new scientific discoveries and asked what nature would do. We discovered a profound correlation with the formula employed by the most innovative companies in the world.