About Us

industrial age

Redefining Company

Albert Einstein famously said, “Look deep into nature and you shall find the answer.”

It is no secret that we are on the cusp of a design revolution in business. Our current age of innovation is an existential threat for most traditional companies. We set out on a journey to search for the Alchemy of Innovation inspired by the science of biomimetics and asked what nature would do. As we looked closely, we found it hidden in plain sight, the principles and practices masterfully employed by the world's most innovative brands.


Siamak Z. Salimpour

Siamak Z. Salimpour


A Silicon Valley product design alum and macro rethinker on a quest for “Alchemy of Work™.” Reimagining the Future of Work, Future of Innovation, and Future of Leadership inspired by nature and biomimetics. Born with non~linear imagination, Siamak is fluently multi-cultural, well-traveled and insanely perceptive.

Siamak truly enjoys the time he spends brewing thoughts and ideas at SULŌN, a firm he founded based on the premise that “Design Is The New Currency.” He is particularly drawn to concepts offering meaningful social and economic impacts. His entrepreneurial perspective is powered by a diverse experience in a unique mix of design, startups, and technology.

Prior to the SULŌN, Siamak founded and managed consulting firms that provided concept-to-production product design services including industrial design, mechanical engineering, software engineering, and project management to tech startups and Fortune 500 companies. Siamak led and collaborated with either fully remote and distributed or semi-remote development teams globally.

Siamak holds an MS from the MIT Sloan School of Management and a BA from UOP.