Albert Einstein famously said, “Look deep into nature and you shall find the answer.”
It is no secret that we are on the cusp of a design revolution in business. Our current age of innovation is an existential threat for most traditional companies. We set out on a journey to search for the Alchemy of Innovation inspired by the science of biomimetics and asked what nature would do. As we looked closely, we found it hidden in plain sight, the principles and practices masterfully employed by the world's most innovative brands.